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New energy for job search from the social media

Advertising vacancies and job seeking have increasingly moved to different social media channels. We developed a training programme #some#työnhakuvalmennus that strengthened jobseeker-clients' independent job search in the social media.

In the training, jobseeker-clients familiarised themselves with the opportunities provided by social media and with taking advantage of different online services in their job search. The aim of the training was to give the clients an understanding of the job search methods used in the social media and the documents involved (e.g. profile in LinkedIn).

Implementation of the good practice 

The framework of the training programme included both sections that were compulsory for all and sections that were tailored according to the client's needs. This way each client had the opportunity to weigh up his or her work experience against a different social media channel. For example, in the field of performing arts, competence is marketed in a different way compared with office work.

The training lasted for five days and the participants had to take part in at least three of them. First, all participated in the day with the theme Job search in the social media. During the day, participants were given an overall review of the labour market situation, the social media in different fields, the online services for looking for work, the social media services used in looking for work, personal branding, one's own online footprint, hidden jobs and networking in social media.

The actual training days consisted of the following themes:

  • Stand out when looking for work.
    An important outcome of the day was drawing up and improving a CV. In addition, job interview skills were polished in practical exercises.
  • Video application – a new dimension in job search.
    During the day, participants learned to prepare for a video interview. In addition, participants planned and implemented a video application of their own.
  • The world of the social media, part 1: Linked in and Twitter.
    On this day, participants familiarised themselves with the features of a good profile and with efficient communication. A profile was created and updated for each applicant.
  • The world of the social media, part 2: Pinterest and a social media channel chosen by the group on the first training day. On this day, participants again familiarised themselves with the features of a good profile and with efficient communication.  A profile was created and updated for each applicant.

Participants found the content of the day very informative, topical and much needed. Many of the participants learned to use the social media as a possible new option in looking for work. The versatility of the training, which was a combination of group support, independent work and the actions of a competent coach, was found rewarding.


  • Participants became familiar with new channels used in job seeking and started to use them actively.
  • Attitudes towards social media became more positive.
  • Of the social media channels, Facebook, Instagram, Twitter, Pinterest and Wordpress were the most popular ones as platforms for presenting one's expertise.

How to take advantage of the good practice

Do not hesitate to introduce social media as a method of looking for work in training and coaching.


Marja Pudas, Central Finland Centre for Economic Development, Transport and the Environment, tel. +358 295 024 586 marja.pudas(at)ely-keskus.fi

Further information on the project:

Structural Fund Information Service S20309
Priority axis 3. Employment and labour mobility
Specific objective 6.1. Promoting the employment of young people and those in a weak position in the job market